Just like a castle built on sand, a business that relies solely on social media can be vulnerable to the unpredictable tides of platform changes and algorithm updates.
Social media platforms are essential tools for businesses to communicate with their audiences. However, relying solely on these platforms can be risky.
You may have heard that Google and Yahoo implemented new bulk email rules starting in February 2024.
Some people I've encountered ask, "What is bulk email"?
Reviews and testimonials are everywhere! Because they work!!
They are especially prevalent online. Do you ever see a product on Amazon that doesn't include reviews? Have you relied on reviews when choosing a hotel? A restaurant? A home repair person?
Soon after you make a purchase or use a service, do you start getting emails asking you to provide a review or give feedback?
I've talked before about the benefits of writing a blog.
And, today, I am taking steps to listen to myself!
Yes, I know all the reasons to write regular blog posts -- and I do believe in them. Actually, when I was doing a good job of publishing monthly and pushing the content out through email and social media, I saw increases in my website traffic -- and more importantly -- increases in my business.
So why did I stop? Sounds like a no-brainer, right?
I've been working with technology for a long time. The one thing that you can always count on is change—it's inevitable. Usually, the changes are good, sometimes they aren't, but you just have to keep moving with them anyway.
Many years ago, you never wanted to be the first to implement a new change or update. You could count on a lot of bugs and problems. It was much better to let others work through those and apply the update once issues were ironed out. It was even advisable not to upgrade until the NEXT latest and greatest was ready to be released. That was before all our systems were connected to the Internet and introduced security concerns.
Consistency
This definition, from Dictionary.com, speaks to the process and power of applying consistency to your content marketing strategy as well as other processes in your organization.
When talking with small and mid-sized business owners and organization leaders, I frequently see one of two significant problems:
Do you ever feel like you are a hamster running as fast as you can, but just going in circles?
You are constantly reading about how you need to write content, how you need to post regularly on the various social media platforms, how many times A DAY you need to post on each, how many emails to send a week— oh my! I'm tired just writing that! THAT sounds like a full-time job already!
But your business, whether it's growing or established requires most of your attention. And besides that, you just don't have time or like that "writing stuff."
Summer has sprung! The Fourth of July Independence Day holiday is just around the corner.
I thought I'd get away from the Google Analytics tutorial posts of the last few months—just temporarily—to write something a bit lighter. But what?
Overall, my creative juices weren't coming up with any fun post where I could make a connection between Independence Day and eKamria.
This is the third post in a series to explain Google Analytics and to help you discover how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.
In this post, we will explore some of the more useful information in the Audience Reports section. Since this series is meant to help introduce Google Analytics to those who don't know much about it, I will be skipping over a lot and talking about reports that could be most useful to the widest audience.
This is the second post in a series to explain Google Analytics and to help you understand how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.
In this post, we are going to talk about the basic data you are presented with throughout the Google Analytics tool and what it means. Understanding these terms will help you understand the reports that we will explore in future posts.
We will be referring to this image during the tutorial:
eKamria
Subscribe to our Newsletter