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Is Your Online Presence Built on Sand? Reasons You Need a Website & Email Marketing Too

person building a sand castle being washed away at the waters edge

The Social Media Dilemma: A Cautionary Tale

Just like a castle built on sand, a business that relies solely on social media can be vulnerable to the unpredictable tides of platform changes and algorithm updates.

Social media platforms are essential tools for businesses to communicate with their audiences. However, relying solely on these platforms can be risky.

Build Your Business Reputation With Customer Reviews

Cartoon picture of online reviewsReviews and testimonials are everywhere! Because they work!!

They are especially prevalent online. Do you ever see a product on Amazon that doesn't include reviews? Have you relied on reviews when choosing a hotel? A restaurant? A home repair person?

Soon after you make a purchase or use a service, do you start getting emails asking you to provide a review or give feedback?

Overcoming the Challenges of Writing A Blog (and why you need to do it)

Overcoming the Challenges of Writing a Blog (and why you need to do it)

I've talked before about the benefits of writing a blog.

And, today, I am taking steps to listen to myself!

Yes, I know all the reasons to write regular blog posts -- and I do believe in them.  Actually, when I was doing a good job of publishing monthly and pushing the content out through email and social media, I saw increases in my website traffic -- and more importantly -- increases in my business.

So why did I stop?  Sounds like a no-brainer, right?

Changes are coming to Joomla! and WordPress

Changes are coming to Joomla! and WordPressI've been working with technology for a long time. The one thing that you can always count on is change—it's inevitable. Usually, the changes are good, sometimes they aren't, but you just have to keep moving with them anyway.

Many years ago, you never wanted to be the first to implement a new change or update. You could count on a lot of bugs and problems. It was much better to let others work through those and apply the update once issues were ironed out. It was even advisable not to upgrade until the NEXT latest and greatest was ready to be released. That was before all our systems were connected to the Internet and introduced security concerns.

Consistency in Your Content Marketing and Beyond

Consistency in content marketing is important

Consistency

  1. steadfast adherence to the same principles, course, form, etc.
  2. agreement, harmony, or compatibility, especially correspondence or uniformity among the parts of a complex thing.



This definition, from Dictionary.com, speaks to the process and power of applying consistency to your content marketing strategy as well as other processes in your organization.

When talking with small and mid-sized business owners and organization leaders, I frequently see one of two significant problems:

Get Off the Hamster Wheel With Your Content

Get Off the Hampster Wheel With Your ContentDo you ever feel like you are a hamster running as fast as you can, but just going in circles?

You are constantly reading about how you need to write content, how you need to post regularly on the various social media platforms, how many times A DAY you need to post on each, how many emails to send a week— oh my! I'm tired just writing that! THAT sounds like a full-time job already!

But your business, whether it's growing or established requires most of your attention. And besides that, you just don't have time or like that "writing stuff."

Reflecting on Our Heritage

Declaration of IndependenceSummer has sprung! The Fourth of July Independence Day holiday is just around the corner.

I thought I'd get away from the Google Analytics tutorial posts of the last few months—just temporarily—to write something a bit lighter. But what?

  • Can I tie the work I provide to my clients to Independence Day? Well, I guess I could, but that wouldn't be light. 
  • Can I give you a list of Independence Day "fun facts?" I could, but you can Google that and get more lists than you ever want to look at.

Overall, my creative juices weren't coming up with any fun post where I could make a connection between Independence Day and eKamria.

Google Analytics - Learn More About Your Audience

Google Analytics - Learn More About Your AudienceThis is the third post in a series to explain Google Analytics and to help you discover how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.

In this post, we will explore some of the more useful information in the Audience Reports section.  Since this series is meant to help introduce Google Analytics to those who don't know much about it, I will be skipping over a lot and talking about reports that could be most useful to the widest audience.

Google Analytics - Understanding the Data

Google Analytics Part II - What Do All Those Numbers Mean?This is the second post in a series to explain Google Analytics and to help you understand how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.

In this post, we are going to talk about the basic data you are presented with throughout the Google Analytics tool and what it means. Understanding these terms will help you understand the reports that we will explore in future posts.

We will be referring to this image during the tutorial:

What's Happening

MOD_LNPD_MORE_CAT What's happening  

Contact Us

Contact eKamriaeKamria
317 Clover Ridge Drive
Syracuse, New York 13206
phone: (315) 278-3728
email: info@eKamria.com

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