Matt Dydo and Colette Powers contacted me about the possibility of redoing the Matthews Salon Spa website. The current site was created using the GoDaddy website builder. After some discussion, I suggested that since the site was mostly meeting the need, it would be more economical for them to stay with it. It appeared the main concern was taking care of some content updates. The platform definitely has limitations, but we have not run into a "deal breaker" yet.

A bigger issue was handling the online side of the salon register/CRM software. New clients needed to be moved from pending to active (which hadn't been done for awhile), so that they could be activated into the integrated email program. The online booking pages needed updating and clarification (not difficult if you understand HTML, difficult if you don't). Also, the way the system handles email for the three mailing lists (2 salon locations and a barbershop) was not understood, so there was a lot of duplication between the lists. The email program is not the easiest to use. However, it is much easier to keep the lists updated and clean with an integrated system, so I recommended they stay with it.

Email templates were created for each of the three lists, with clear headers indicating which location the email is coming from. The goal with this, besides clarity, was to help clients know they were receiving multiple emails because they were on different lists, helping them unsubscribe from the proper ones.

Just before the 2022 holiday season, the salon register/CRM vendor stopped offering their integrated gift card option. We researched and implemented a new solution that is much more user-friendly for the customer. The new system provides many options the old system didn't: selection of custom gift card images; special offers; printing or emailing of gift cards to recipients. It can also easily be tracked the same way the old system was tracking, making it easy for the staff also.

Services we provide:

• Email management, template creation, routine creation and management of weekly and monthly emails.
• As needed content and feature updates to the website

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