Google Analytics - Learn More About Your Audience

This is the third post in a series to explain Google Analytics and to help you discover how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.

In this post, we will explore some of the more useful information in the Audience Reports section.  Since this series is meant to help introduce Google Analytics to those who don't know much about it, I will be skipping over a lot and talking about reports that could be most useful to the widest audience.

Google Analytics - Understanding the Data

This is the second post in a series to explain Google Analytics and to help you understand how it can be used to understand traffic to your website, how visitors use your site and provide you some insight into improvements you may consider to increase the effectiveness of your digital activities.

In this post, we are going to talk about the basic data you are presented with throughout the Google Analytics tool and what it means. Understanding these terms will help you understand the reports that we will explore in future posts.

We will be referring to this image during the tutorial:

Google Analytics - What it is and how to use it

You've probably heard of Google Analytics. But, what the heck is it?

I am a firm believer in making changes based on facts and data. While I sometimes let my "gut instinct" lead the way, I generally like to crunch the numbers. Google Analytics provides a great way to know what is happening with your digital footprint.

Google Analytics is a set of analytical tools for your website.  A small bit of code is inserted into your site and provides all kinds of reporting about how your website is performing. The information available includes: