Build Your Business Reputation With Customer Reviews

Reviews and testimonials are everywhere! Because they work!!

They are especially prevalent online. Do you ever see a product on Amazon that doesn't include reviews? Have you relied on reviews when choosing a hotel? A restaurant? A home repair person?

Soon after you make a purchase or use a service, do you start getting emails asking you to provide a review or give feedback?

My Brain

This isn't really about my brain—or maybe it is.

Back in the late 1990s (1998 maybe?), I attended an IBM conference where IBM was introducing a new technology gadget. They called it the IBM WorkPad and it was a neat little handheld device where you could keep notes, your contact lists, calendar, and tasks—all in the palm of your hand!  There was no keyboard, you used a plastic pencil-looking stick to navigate and "type." And, of course, you could use it to help manage your IBM enterprise systems, which is why it was branded as the WorkPad rather than the PalmPilot.  They had a fantastic offer—50% off. If I remember correctly, that was about $150, still a huge "investment" for me on my non-profit income.

This was in the days before we all had hundreds of passwords (well, those of us working in technology were starting to have them in volume!), before the Internet was common on our desktops, before you had to sign into everything and anything! But, I still had plenty of small details to keep track of, and I soon dubbed this little wonder machine My Brain.

Storytelling Resources

Storytelling is an important technique to use in all aspects of marketing your business. And, storytelling techniques CAN be learned.

The following books, video and web resources are provided to give you a starting point for your storytelling journey.

Books to Help Your Storytelling

Videos

Web Content

• Why is storytelling important for a brand?
• The Best Ways To Use Storytelling In Your Small Business
• Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years
• Why Storytelling is Scientifically Proven to Boost Sales
• The Science of Storytelling: What Listening to a Story Does to Our Brains
• Business Storytelling - Using Stories to Inspire
• Your Brain on Stories
• Why Your Brain Loves Good Storytelling

Some More Information To Consider

Your Little Bit of Online Gold

If you are lucky enough to have any gold, I'll bet you take pretty good care of it. If it's valuable enough, you may even keep it locked away for safekeeping, only bringing it out on special occasions. If you don't have any gold, you probably have some valuable possession that you take extra special care of.

Did you know that you have something just as valuable in your online world?