'Tis the Season of Stories

The importance of stories in your business

It's a few days after Thanksgiving, the Christmas holiday preparations have begun, and I just didn't think a techie post makes sense for this time of the year. Who wants to think about that stuff now!

So, I scratched my head and wondered, "What would be useful, yet appropriate, as a post for this time of year?"

And, then it came to me -- STORIES!

If there is ever a time of year that stories appear EVERYWHERE, it's during the month of December.

Storytelling Resources

Storytelling is an important technique to use in all aspects of marketing your business. And, storytelling techniques CAN be learned.

The following books, video and web resources are provided to give you a starting point for your storytelling journey.

Books to Help Your Storytelling

Videos

Web Content

• Why is storytelling important for a brand?
• The Best Ways To Use Storytelling In Your Small Business
• Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years
• Why Storytelling is Scientifically Proven to Boost Sales
• The Science of Storytelling: What Listening to a Story Does to Our Brains
• Business Storytelling - Using Stories to Inspire
• Your Brain on Stories
• Why Your Brain Loves Good Storytelling

Some More Information To Consider